Hello, I'm Samad — a Multidisciplinary Designer and Art Director, transforming pixels, inks, and sound waves into captivating designs.

RGB, CMYK, XLR

Hello, I'm Samad — a Multidisciplinary Designer and Art Director, transforming pixels, inks, and sound waves into captivating designs.

RGB, CMYK, XLR

Hello, I'm Samad — a Multidisciplinary Designer and Art Director, transforming pixels, inks, and sound waves into captivating designs.

RGB, CMYK, XLR

About

I’m a Senior Art Director working at the intersection of culture, design, and interactive storytelling, with a focus on games, branding, and immersive campaigns.


Over the years, I’ve had the chance to collaborate with bold clients and teams on everything from AAA video game launches to experimental identity systems and world-building projects. My background spans visual identity, image-making, digital design, and sound, often blending disciplines to craft stories that stick.


What drives me is the challenge of turning abstract ideas into memorable, emotive experiences. Whether shaping a key visual, briefing a creative team, designing a logo system, or building a narrative-led campaign, I believe in concept-first thinking paired with hands-on craft. I thrive in collaborative, curious environments and aim to bring clarity, energy, and a sense of play to everything I work on.

Experience

ICHI

Senior Art Director

Currently in-house


Neighbour

Senior Creative Designer

2020/23

CDXQ Studio

Freelance Art Director

2018/20

Arcylicize

Senior Graphic Designer

2018/19

Ninety Percent

Brand Designer

2016/18

Clients

Over the years, I have had the privilege of collaborating with a diverse range of clients, both small and large, from around the world. Here’s a selection:

Boiler Room
Dior
Hugo Boss
Linkedin
Puma
Playstation
Pretty Green
Spotify
V&A Museum

@ 2023 Samad Boughalam

@ 2023 Samad Boughalam

@ 2023 Samad Boughalam