Service: Branding, Art Direction
While working at Neighbour, I've worked on crafting and evolving a fresh international brand identity for Puma, FOREVER. FASTER.
This embraces an entirely novel perspective on photography, typography, and is to be implemented across all aspects of the brand, from digital platforms, social networks, retail spaces, and tangible out-of-home media.
Every sub brand, sport, product line, store, collaboration and brand ambassador all now fall under the FOREVER. FASTER. umbrella.
To ensure a consistent experience, we‘ve created an extensive set of guidelines covering every aspect of the revamped platform.