Work
Stellar Blade
Client: SONY Playstation
Service: Art Direction, Creative
Studio: ICHI
Overview
From port to cultural moment.
Following our collaboration on the release of Stellar Blade on PS5 Sony Interactive Entertainment and Korean developer Shift Up partnered with ICHI to reposition the game’s PC launch as much more than a port. The goal was to make it a cultural moment, something PC gamers would want to be part of.
To achieve this, we leaned into the mindset and expectations of the PC audience.
These players pride themselves on visual fidelity, personalisation, and community-driven experiences. With this in mind, we shaped a creative strategy built around cultural momentum, artistry, and technical prowess. Across four months, we developed a suite of trailers, social-first assets, and a digital toolkit, all tailored for the PC gaming community.
Alongside the trailers, we built a modular digital toolkit spanning static and video formats, each adapted for pre-order and launch phases.
